Artificial Intelligence is slowly becoming noticeable in every field and changing how we execute projects. With AI getting better every day, its inclusion in business strategies is considered a positive step. Thanks to the internet and widespread digitisation, it is gaining ground in online businesses.
Since the first online sale, the e-commerce industry has marked several innovations and improvements and will be boosted further using artificial intelligence.
The following are 15 ways to drive your e-commerce business using AI in 2019.
Provide a personal touch with Chatbots
AI has enabled the use of chatbots in digital PR. Chatbots are used to drive conversations of a commercial nature with consumers. They give replies and programmed/automatic answers to customer questions. The conversations are kept human-like and address consumers’ needs efficiently. Well programmed chatbots possess self-learning capabilities, which help them develop over time. AI is also used to analyse customer interactions with chatbots, and this helps to generate targeted offers for users.
Implement virtual assistants
Virtual assistants exist to provide online help for users. They browse through websites to obtain information, and they then interpret and obtain reviews on products and industries. Popular virtual assistants such as Siri, Alexa, and Google Now have gained wide acceptance and influence customer purchases, making online e-commerce a more productive experience. E-commerce retailers are also able to make use of virtual assistants to encourage purchases.
Implement a more efficient sales process
Doing business today means moving away from traditional marketing practices towards more digital marketing strategies. These strategies cover email marketing, social media advertising, and search engine optimisation (SEO) amongst others. Service providers like www.discountdomains.co.nz/web-hosting help you to implement good SEO practices using AI to boost your site performance. You can also widen your reach by incorporating AI into your customer relationship management (CRM). Most AI systems permit audio recording and language learning, so, you can have your AI systems attend to some customer queries.
Localize customers’ search experience
Some businesses, such as those in the travel and leisure industry, leverage the power of AI to deliver localised results. AI systems are used to track user location and redirect to companies within the surrounding area. The local B2B companies which market cruises, tours, and hotels then provide desired service. Using AI natural language features, personalised local recommendations can be also provided for potential customers.
Better personalization across multiple devices
This is not new in e-commerce. If you have visited Amazon recently, you will understand what personalisation is all about. Deeper levels of personalisation have penetrated the e-commerce market due to artificial intelligence. AI provides recommendations for everything including mobile app updates, email marketing strategies and website optimisation, and this enhances personalisation, makes for an improved user journey and allows unassisted online shopping.
Spin automated product descriptions
Customers go through product descriptions and specifications to understand the features, and this assists them in making a choice of which products to purchase. Writing descriptions for every product is tedious, especially if you own a large e-commerce enterprise. AI solves this problem by providing automated product descriptions. It copies product descriptions and related information from the manufacturer’s website. These systems are also fast and can create thousands of product descriptions every hour.
Enhance customer-focused search
Most businesses in the world rely on AI to improve customer experience and boost sales. AI interprets searches and understands the intent, it also accesses vital information about a product and pulls out only relevant information. Leveraging on the information, they will show the customer the products they need, as well as other related products., and this in turn will lead to more sales. For instance, if a customer searches for Nike shoes on your online market, AI may also show fitness shirts and Adidas shoes.
Tackle fake reviews
Consumers always have a tough decision to make from the overwhelming products and services available. This delays decision making and product purchase. Proper reviews make this easier, as 88% of consumers are influenced by online reviews when making purchases. This means fake or biased reviews can negatively influence the performance of your product. AI tackles this by boosting the weight of verified customers’ reviews especially those tagged helpful by consumers.
Retarget potential customers
Some businesses fail to follow up leads, meaning the loss of potential customers who show initial interest in purchasing your products. With AI, the sales cycle can be enhanced. AI systems track online signatures left by users and show them products in which they showed interest previously. Some even utilise facial recognition to identify users when they visit the site again.
Assist store workers
AI systems offer assistance to store workers giving them time to attend to other business. Besides customer care, effective AI systems take care of other minor jobs within the store. These shopping assistants may focus on guiding customers around the store or providing information concerning products. AI can also assist employees with inventory management and answering calls, thereby creating further time saving.
Fight counterfeit products
Due to the vastness of the e-commerce market, it is difficult for consumers to identify original products. This is found in most e-commerce platforms with a number of unverified third-party sellers. When originality is not verified, customers are disappointed and may attribute their disappointment to the brand. Companies use artificial intelligence to track fake versions of their products and take them offline.
Build an intelligence tool
This is helpful for retailers who calculate pricing based on specific factors, and this definition would cover e-commerce sites with flexible pricing or sites that include a discount factor. With an assortment of tools, businesses monitor a competitor’s product prices and in turn, adjust their own prices. AI systems with good programming also track the number of products purchased in order to calculate the final price.
Improved dialogue system
AI using dialogue systems like facial and voice recognition provides better ways for brands to interact with consumers. Systems that understand natural language and answer questions properly, make digital PR easier, as they convert speech to text accurately and answer questions relating to customer reviews effectively.
Generate better sales using wearable technology
Wearable technology such as smartwatches and smart sunglasses are also useful for e-commerce. They track and collect important data which e-commerce platforms cannot ordinarily access. Some wearable tech products are able to track other products you are interested in, some define your taste and recommend suitable personalised products and others with advanced tech can measure pupil dilation and heart rate. These enable the e-commerce owner to make personalised recommendations to the user.
Encourage users to be comfortable sharing data
One of the issues online businesses face, is being able to acquire personal data without breaching user privacy. This will affect marketing as better personalisation is hard to achieve, but AI systems can offer services in exchange for such personal data. This data is then used to personalise services further, leading to a boost in sales.
Artificial Intelligence has provided the platform with which to help the e-commerce market increase sales. If you haven’t started integrating AI into your e-commerce business, now is the time to start, and www.discountdomains.co.nz/web-hosting can help you to do this.