If your website is accessible, efficient, usable and easy on the eyes, then your site visitors will have a great time using your site. Here are 10 proven tricks to optimise User Experience on your site.
Aim Design at Users
In the process of designing your website, research must be carried out to identify your target audience so that your website can serve their needs well. Locate your users and get their input and where necessary, change your site structure to match their feedback.
A responsive website is accessible from desktops, phones and tablets. It is important to make sure your website is responsive and mobile-friendly to keep user experience at a high level. What’s more, your website will avoid penalties placed on non-mobile-friendly websites by Google.
Use Appropriate Colours
Colours play a big role in how visually pleasing your website is to users. The right colour combination will serve to emphasise the message you are trying to pass and even attract the particular target audience you are trying to convert.
Optimise Site Speed
Nowadays, website visitors have high expectations where site speed is concerned. If your website takes forever to load, you’ll be losing visitors faster than you can imagine because your UX is poor. To check your site speed, use Google’s PageSpeed Tools.
Prioritise Online Security
Your website offers hitch-free user experience when your online customers are confident that their credit cards and related payment details are secure. Displaying your security seal can make a significant difference in how your customers interact with your site.
Choose Images with Caution
You should avoid using just any images because you want to create visual interest on your site. The images you choose must be industry-relevant and allow some form of personalisation in order to guide the way visitors interact with your website.
Aim for Seamless Navigation
For people to engage with your website, seamless navigation is necessary. If at the moment your website is a pain to navigate, it’s time to consider redesigning with navigation in mind. Offer visitors free flow from page to page.
Request less Data
People do not want to spend time filling lengthy forms and asking for more information than absolutely necessary naturally raises defensive instincts. Asking for a first name and an email address is just about how much information that is acceptable to request.
Make Use of Categorisation
Most users come to your site with a prepared idea of what they want to find. You should provide an easy way for them to find it by categorising your information. Whether you putting up blog posts or products for sale, they should be easy to locate.
White space or negative space helps increase the flow and processing of your website for visitors. So organise your content in a way that gives your viewers a sense of clean organised space on their screen.
User Experience (UX) is one of the ways to measure a great website. With these proven tricks, you can optimise User Experience on your site.