There are quite a few considerations to be aware of when you are designing an e-commerce site. You have to be extra careful of details like user engagement and site performance. You must understand that an e-commerce website comes with a different set of challenges than a regular website.
Before anything else, you must understand that an e-commerce site is made for users to shop as much as it functions to provide information about and project your brand. That means you have to make sure the website is easy to use and intuitive if it is intended to make any sales. In this article, you’ll learn about the most important elements you should look out for when you are designing an e-commerce website.
Make Sure your Design is Consistent with the Products
All the design elements of your e-commerce website have to be consistent with the products because consistency is key if the website is going to work. Achieving consistency ensures that the overall look and feel of the website is complete. You’ll have to make sure the colour schemes, text, images, and every other elements of the website properly defines it. You don’t want your website to look like a techie one where you sell mobile phones when in fact you sell women’s clothing.
Use Appropriate Product Showcase and Descriptions
An e-commerce website is intended to sell products, so it only makes sense that you highlight the products properly on the website. Be sure to use only high-quality images to showcase your products and focus on using the types of images that will draw the buyer’s attention the most.
You must remember that buyers will want to see the product as closely as possible, so it is important that you use large images. Large images with a high resolution allow customers to zoom in as much as possible to see the quality of the items.
At every stage of the web design process, your priority should be making the products as accessible and visible as possible on every page. You don’t want shoppers to find it difficult to locate their desired product or they may bounce off to another website.
Don’t Ignore the Design of your Shopping Cart
Only a few designers ever tend to pay attention to the shopping cart, but it turns out to be one of the most important aspects of any e-commerce website. The functionality is key because a shopping cart allows users to add as many items as they need and remove whichever ones they change their minds about. You must remember to add essential elements such as a useful search bar, product images, and reviews.
Remember, the goal is to keep it simple and intuitive. The best ecommerce sites include features such as product recommendations, order summary, and a “continue shopping” options. Do your research and discover what works, but be wary of jumping on the bandwagon. In many cases, certain features are there because they have been tested and proven to provide a better experience for shoppers. However, in some cases, features are simply there because someone thinks they are cools, whether they work or not. Don’t add a feature that doesn’t need to be there.
Keep your Design Responsive
You have probably heard about the virtues of responsive design over and over again. That is because it actually is that important. With the number of mobile users out there, it is important that you make your store easily accessible via mobile platforms. Be sure to configure your CMS platform to utilise responsive design.
Make Checkout Easy
It is obvious that a checkout page has to permit transactions, allowing your customers to pay for the products they have in their cart. The ideal checkout process must be quick and has to be anonymous where guest checkout is used. If you make checkout easy, customers are likely to want to repeat the process.
Don’t underestimate the power of a troublesome checkout process to prevent a customer from buying a second time. The ultimate aim of good web design is to ensure that users have to go through as few pages as possible to reach their goal. Cut down the number of pages for checkouts and get rid of anything that can make the process overwhelming.
You might want to give some serious thought to enabling guest It can be annoying when shoppers are forced to sign up before they can make a purchase. In fact, it annoys some people so much that they will decide to leave if there are too many steps involved. It is better to permit guest checkouts as some experts are of the opinion that it helps to improve conversion rates. However, it is important to test it out before implementing the feature because you won’t have the advantage of being able to communicate with and a tracking your customers.
Include a Search Bar
Search makes life easier for people. Why do you think Google is so popular? People know what they’re looking for and need a way to find it easily. Even when people are not sure what they want, they will at least have an idea of what it is that they are looking for.
By including a search bar on your e-commerce website, you’ll be making it easier for your customers to find what they came to look for. Remember, the goal is to make it easy for them to find the products they need and there is no better way to do this than with a search bar.
To make it even better, you can use faceted search which allows users to narrow their search in different ways such as by manufacturer, price range, size, or department. And of course, don’t forget that your product pages have to be well organized and fully defined in order for search to return the best possible results.
On a Final Word
For everything you intend to do for your e-commerce website, be sure to research and test to ensure you are doing what’s right for your customers.