“How fast is my website?”
“What can I do to improve the performance of my website?”
These are some of the questions you should be asking yourself from time to time. If your website is performing badly, it will affect your search engine results and lose you valuable traffic.
You want to make efforts to improve the performance of your website, and one way to do this is to only use themes that are optimised for speed. We’re about to review some of the best WordPress themes that can get you the results you need.
Top Features to Consider Before Using a WordPress Theme
Optimised for Speed
What you want is a theme that is optimised for speed and great performance. Something that is lightweight and good-looking at the same time. So do your research well before choosing, or just opt for any of the themes we link to below.
Not Loaded with Scripts and Resources
Themes that are loaded with too many scripts will always cause some delay before each webpage loads. Learn about a theme before installing it.
Number of Features
When a theme has too many features, it will take up more resources. It is better to use themes that won’t overwhelm your website.
To make sure you don’t end up installing a theme that slows down your website, you should test a demo version to see how well it performs first. This is the only way to tell if a theme is optimised for speed before you commit to buying or using it.
Why is it so Important to have a Fast-Loading Theme?
The essence of using a theme that loads fast goes beyond improving your website performance. A slow website will cost you more than you think.
The first things you will lose is traffic, and the rather unfortunate thing is that the moment they leave your slow website, they’ll go to your competition. 9 out of 10 times they won’t come back.
Kissmetrics reveals that 40% of visitors abandon a site that takes longer than 3 seconds to load, and 44% of online shoppers are likely to tell their friends about a bad experience online. So, if you’re not careful, that single dissatisfied visitor will put off other potential visitors from ever visiting your website.
The reason why visitors are like gold for websites is because of the value they bring. You need people to buy your products, or use your service, click an ad or two, or maybe subscribe to your mailing list, but if they never show up you won’t get any of that.
You also lose whatever investment you’ve put in to increase your chances of getting visitors to your landing pages.
If you’re running a website, you already know that Google won’t just give you a first-page position for no reason, but instead, you have to earn it. Website loading speed is one of the factors that determine how high you are ranked.
Robert Rolls, Head of Online Business at one of New Zealand’s finest web hosting providers, openhost.co.nz/web-hosting, was quoted as saying:
“Themes may not be the main factor that determines how fast a website loads, but its contribution should not be overlooked. The right plugins and web host will help improve your loading speed, but a theme that is not optimised for speed will render all efforts vain.”
With this in mind, here are some of the fastest WordPress themes that can improve your site performance.
Speed Optimised Themes for your Website
Astra is a website-friendly theme that offers all the perks of a great theme. It is customisable, lightweight, free to download, SEO friendly, and optimised for speed.
This amazing theme has a load time of 1.21 seconds and occupies just under 50kb of space. Astra is what you’d call small but powerful. The free version comes pre-loaded with amazing features, but there is a paid option to get even more out of it.
GeneratePress is a not notch theme, and comes in free and premium flavours. It can be used to create just about any kind of website, and has options to disable features you don’t need (premium version). With 769 5-star ratings out of 776 total ratings on WordPress, this theme is no doubt outstanding.
GeneratePress has a load time of 437 milliseconds, a very impressive score that guarantees you be losing visitors.
Some of its features include:
- Highly responsive design
- Advanced customisation
- Lightweight framework
- Site library
As the name of this very impressive theme implies, it has the potential to make you go viral. Not only does it have a page load time of 680 milliseconds, but it is also one of the easiest themes to set up.
SociallyViral complements your call-to-action and social sharing tips with stylish buttons and displays. And the simplicity of the theme makes it easy for visitors to access every part of your website.
SociallyViral is not free, but it is affordable, and is a viable alternative if you need an improvement in your website’s speed.
This is a multi-purpose theme that lets you import demo sites using its free import extension. It has a free version as well as 11 premium extensions which can be purchased individually or as a full package.
OceanWP has a load time of about 1.47 seconds, which is a pretty good score. Some of its features include:
- Advanced mega menu
- Support of popular page builders
- SEO functionality
- Adjusts to any screen size
In a nutshell
Choose one of these themes when creating a new website for a faster and better performing website. You should also test your current theme to see if it measures up to the required standards, and make a change if necessary. A test score above 3 seconds is just not good enough. Visitors and search engines expect better results!